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Wednesday, January 10, 2007

MINI Billboard Tester 

I just got an email from MINI USA inviting me (and my MINI) to be a tester for their new "talking billboard" campaign.

MINI is testing out these new billboards. There are only 4 of them: one each in San Francisco, New York, Chicago and Miami.

MINI USA is going to send me a key fob that I'll attach to my key chain. Then, whenever I drive past the billboard (which is located on I-80 at 4th Street, East Bound - right before the Bay Bridge) the billboard will flash a personalized message to me and my MINI!

Cool, huh?

It'll probably say something like, "Looking good, MINI Driver!" (My MINI's name)

That'll be cool. My MINI has been feeling a little neglected lately. This should perk her up!

I'm hoping it doesn't flash a message saying, "MINI Driver - you really need a bath!"

Anyhow, I've enrolled in the tester program, and I'm supposed to have the key fob sent to me within the next 2-3 weeks. :)


WHAT!?!??!? Didn't you see Minority Report. What's next, optical recognition advertising?!?!?? Just put a chip in my head and be done with it!

Actually, pretty cool!
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